Google Adwords for Activity Centres: Seven Ways to Target Your Customer

 Main Image  by Richard MatthewsActivity Centres occupy a competitive market, and here at, we know how vital it is to stand out from your competitors. Google Adwords is a free tool (free to create an account and research keywords, but not free to advertise, so remember to freeze your first ad campaign before it… readmore

SEO for Activity Centres: 10 Ways to optimize your website.

Practical Tips To Bring More Visitors To Your Website What Is SEO And Why Should I Use it? SEO stands for Search Engine Optimisation. SEO is all about optimizing your website  for search engine like Google. It is ensuring that when people enter search terms like “activity centre” in Google, they will find your business… readmore

Social media and hotels

Are you on social media?   I don’t know about you, but to me it increasingly seems like everything revolves around social media. I know I couldn’t live without Facebook and Twitter. How would I talk to my friends, stay in contact with my family and know what’s going on in the world without Facebook… readmore

Mobile is here


The 2 New Technology Trends That Activity Centres Can Benefit From

As you probably already know, emerging and ever more advanced technology and software is bringing about unprecedented and irreversible change to your industry. Just think how technology has changed your business in the past ten years. Your booking and payment systems use to probably comprise of just a diary and a pen. But now thanks… readmore

Everything You Need To Know To Fight The OTAs

Are you sick of Online Travel Agents (OTAs) reaching into your pocket and grabbing fistfuls of your money? I can only imagine how painful it must be for you to have to pay OTAs 15%- 25% commissions on every booking they send your hotel. According to research carried out by Digital Key in 2014, 1… readmore

The 3 Technology Trends for Hotels in 2016, You Can’t Afford To Miss

As you probably already know, emerging and ever more advanced technology and software is bringing about unprecedented and irreversible change to your industry. Just think how technology has changed the hotel business in the past ten years. Providing free Wi-Fi in bedrooms used to be a luxury but in the age of constant connectivity, not… readmore

How Online Review Sites Are Affecting Your Hotel

Before the age of the internet, social media, online travel agents (OTAs), and online review sites, a bad review from a guest was just that, a bad review. But in today’s world where everyone is connected to everybody through the World Wide Web, two or three bad review from guests on Trip Advisor has the… readmore

Why Hotel Loyalty Programs are Good for Hotels

 Why Hotel Loyalty Programs are Good for Hotels  Generating new business and attracting new guests requires significant investment in marketing and advertising. Media campaigns, improving your search engine optimization, or paying online travel agents such a higher commission hurt your bottom line and are drag on your capital resources. It is far more logical… readmore

Up-selling is the name of the game

One of your regular customers comes into your hotel bar and asks your barman for a whiskey and coke, your barman notices that the customer is looking a bit down and ask, “Do you want me to make it a double.” A husbands calls your hotel to book a weekend stay for himself and his… readmore

How to Raise Your Prices and Rates Without Losing Guests

      The King of Wall Street, Warren Buffett once said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising… readmore

Turning Prospects into Guests

  Turning as many prospects (potential guests) into paying guests is obviously going to decide if your hotel is going to be a success or a failure. Filling your bedrooms night after night, week after week is what it’s all about. But we both know that’s easier said than done. However there are some simple… readmore

How to Capture More Leads from your Web Traffic

Are you getting the most out of your website? Does your website generate enough customers for your business? Or is your website a bit of an under-performer when it comes to attracting customers? In today’s online world it is critical that your website is front and center in your marketing and sale strategy. In this… readmore

How to Attract More Visitors to your Hotel Website

  Are you getting the most out of your website? In today’s online world your website is your primary marketing tool. Getting your website right is an absolute must for any business. However having a really great website is only half of the battle. You could have the best website in the world with amazing… readmore