Why Hotel Loyalty Programs are Good for Hotels
Why Hotel Loyalty Programs are Good for Hotels Generating new business and attracting new guests requires significant investment in marketing and advertising. Media campaigns, improving your search engine optimization, or paying online travel agents such Booking.com a higher commission hurt your bottom line and are drag on your capital resources. It is far more logical… readmore
Up-selling is the name of the game
One of your regular customers comes into your hotel bar and asks your barman for a whiskey and coke, your barman notices that the customer is looking a bit down and ask, “Do you want me to make it a double.” A husbands calls your hotel to book a weekend stay for himself and his… readmore
How to Raise Your Prices and Rates Without Losing Guests
The King of Wall Street, Warren Buffett once said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising… readmore
Turning Prospects into Guests
Turning as many prospects (potential guests) into paying guests is obviously going to decide if your hotel is going to be a success or a failure. Filling your bedrooms night after night, week after week is what it’s all about. But we both know that’s easier said than done. However there are some simple… readmore
How to Capture More Leads from your Web Traffic
Are you getting the most out of your website? Does your website generate enough customers for your business? Or is your website a bit of an under-performer when it comes to attracting customers? In today’s online world it is critical that your website is front and center in your marketing and sale strategy. In this… readmore
How to Attract More Visitors to your Hotel Website
Are you getting the most out of your website? In today’s online world your website is your primary marketing tool. Getting your website right is an absolute must for any business. However having a really great website is only half of the battle. You could have the best website in the world with amazing… readmore