How to Capture More Leads from your Web Traffic
The Sale Funnel
Are you getting the most out of your website? Does your website generate enough customers for your business? Or is your website a bit of an under-performer when it comes to attracting customers?
In today’s online world it is critical that your website is front and center in your marketing and sale strategy. In this blog I want to share with you some useful tips on how to get the most out of your website, and how to capture more leads from your web traffic.
Let’s start by defining what a lead actually is
A lead is simply a marketing term for a person who has visited a website and is willing to leave behind some kind of contact information. This could be an email address, a home address, or a phone number. The challenge is to convert your site’s web traffic into hot leads for your activity center.
Structuring your website
If your finding that your website is getting a lot of traffic but you’re not capturing enough leads, ask yourself how user friendly is your website? Is fundamental information easily found and clearly displayed on your website?
• Can potential customers easily make a booking
• Are your facilities clearly displayed
• Can group bookings book and pay for their activity through a group payment system on your website
Or is the opposite the case? Is your website a labyrinth of pages where leads have to search through page after page just to find out basic information?
Always keep in mind what people are looking for on your website. Prospective customers will just want to know about:
• The types of activities you offer
• Your prices
• How to book and pay for their activity
• Your Location
• How to book and pay for group events.
It is crucial for your business that vital information can be found without difficulty by possible customers. Nobody is going to search through a maze of web pages looking for basic information that should be easy to find.
Website Navigation
Link Solutions recommends organizing all of your content into categories. For instances, activities and offers, prices, your facilities, and group event information should be separate categories.
Try and limit yourself to seven main categories, you don’t want to overload your leads and customers with loads of information and loads of different categories.
If you find that you need more than seven categories which often happens then label one of your categories as MORE and provide a drop down menu and add in all your subcategories.
If you need any more information about how to make your website more users friendly and easier to navigate you should check out link solutions website, you will find loads of good tips at www.hotellinksolutions.com
Branding and design
How you brand and design your business online is also extremely important. You must always be aware that your website allows leads and possible customer to form a first impression of your activity center; And first impressions are everything in business, customers look before they book. People are not going to look twice at a business that doesn’t look good online.
A good tip when it comes to designing your website is to use your company’s brand colours. Don’t use new colors no matter how good you think they look. Try also to standardize your logo and color scheme.
The font size you chose for your website is another vital factor for you to consider. You have to put some thought and time into it. You need to pick a font that is easy to read and that looks good. You will also need to make sure the font colour you choose can be read against your website’s background. Arial, Verdana, Tahoma, Times New Roman, and Comicare are all good fonts for business websites.
Languages
If your activity center has a lot of customers coming from countries that don’t use English as their first language, then why not offer a translation service on your website? Providing a translation service on your website will take some time and effort but it is a great way to capture more leads from countries that are not part of the English speaking world.
It is only logical that consumers travelling from France, Germany, or any other country that doesn’t use English on a daily bases would choose an activity center that offers a language service. Just think how impressed tourist from Europe would be if they could read what your activity center has to offer in their mother tongue.
If you decide to add a translation service to your website look up Google translate.Google Translate will walk you through the rest of the process. However it is important to realize that Google translate is the cheap choice and may not be the best option.
There are a number of other language translations companies on the market that will for a fee translate all your website content into whatever language you want.
Images
Up loading images to your business website is another really great way of engaging the attentions of leads. People will always check out your images before reading any written content.
The right images used in the right way can make a huge difference to your company’s reputation and bottom line. But be cautious with the pictures you put up on your website, just as the right images can attract lots of leads and customers. The wrong images can turn people of your business and lead to you missing out on bookings.
Conclusion
This blog has been all about how to captures more leads from your website traffic. It is essential that you invest both time and money into developing the right website for your business. Always remember that your website is your company’s primary marketing tool. You have to get it right.
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